About MetaChecker
I'm Jack Howarth, an SEO manager with six years' experience and the person behind MetaChecker. I built this site to give everyone in SEO free access to tools that measure things the way Google does, whatever their budget and whatever their level of experience.
Why I Built MetaChecker
Good SEO tools are expensive. Most of the platforms worth using sit behind monthly subscriptions that are easy to justify for a large agency, and much harder for a freelancer, a small business owner or someone just starting out. I got tired of seeing useful checks locked away behind a paywall.
MetaChecker is my answer to that. It is a growing suite of SEO tools that are free for everyone, with no account to create and no data stored. Most tools run entirely in your browser, and the ones that measure your titles and descriptions do it in pixels, not characters, because that is how Google decides where to cut them off.
Experience Behind the Tools
I started out as a writer in tech and gaming journalism, benchmarking hardware, running a news desk and writing for Google Discover, with some stories reaching hundreds of thousands of views. That is where I learned what makes people click, read and come back, and it still shapes how I approach SEO today.
Since then I have worked in SEO across e-commerce, healthcare SaaS and tech publishing, from building SEO from scratch for a start-up to leading it across several e-commerce sites. Because I started as a writer, I can build an SEO strategy and then write the content that delivers it.
Lately much of my focus has been on AI search: how ChatGPT, Gemini and Google's AI Overviews choose which content to cite. That work led directly to the GEO content checker and the E-E-A-T checker.
If those years taught me one thing, it is that tools matter. SEO would be a very hard job if you had to check every title, redirect and schema block by hand. Every tool on this site exists because I needed it in my own work, starting with the meta title checker.
How MetaChecker Is Built
I am an SEO, not a developer, and I built MetaChecker with the help of AI. I know SEO well, including the technical side, but building a website from raw HTML, start to finish, has been the best way I have found to understand how sites really work: how pages are structured, how servers respond, and how crawlers see what you publish.
So the site is a learning project as well as a set of tools. Every fix I make here, from redirects to structured data, is something I have had to understand properly first. It also means the site has to pass its own checks, and I use MetaChecker on MetaChecker.
What Makes the Tools Different
Measured like Google
Titles and descriptions are measured in rendered pixels, the way Google truncates them, not by a rough character count.
No account, no paywall
Every tool is free to use as often as you like. There is nothing to sign up for.
Nothing stored
What you paste into the tools stays in your browser. MetaChecker does not save your content.
Any level of experience
Each tool explains its results in plain English, so they are useful whether you are new to SEO or running a team.
Get in Touch
Found a bug, got an idea for a tool, or want to talk SEO? Email me at jack@metachecker.co.uk or connect with me on LinkedIn. I read everything that comes in.