Free Schema Markup Generator - JSON-LD Structured Data
Generate valid JSON-LD schema markup for any page type. Pick your schema type, fill in the fields, and get copy-paste ready code with built-in validation and a direct link to test in Google's Rich Results Test. Stack multiple schema types on a single page. No signup required.
What Schema Types Does This Generator Support?
Article
For blog posts, news articles and guides. Enables article rich results including headlines, images and publication dates in Google.
FAQ Page
The highest-impact schema for most pages. Generates expandable FAQ dropdowns directly in search results, dramatically increasing your result's real estate.
Product
For product pages. Enables price, availability, and star rating rich results. One of the most valuable schema types for ecommerce click-through rate.
Local Business
For businesses with a physical location. Signals address, opening hours, phone number and price range to Google Maps and local search.
Breadcrumb
Shows your site's navigation hierarchy in search results instead of the raw URL. Improves both appearance and click-through rate.
Person
For author pages and bylines. Establishes author identity and credentials as an E-E-A-T signal. Links to social profiles and professional background.
WebSite
Site-level schema that enables the sitelinks search box in Google results for your brand. Goes on the homepage.
Organization
Establishes your brand as an entity in Google's Knowledge Graph. Helps power the knowledge panel that appears for brand searches.
What is Schema Markup and Why Does It Matter?
Schema markup is structured data added to a page's HTML that tells search engines exactly what the content means - not just what it says. It uses a standardised vocabulary from schema.org and is formatted as JSON-LD, a script tag that sits in your page's head section.
Google uses schema markup to generate rich results - enhanced search listings that include extra visual elements like star ratings, FAQ dropdowns, product prices, breadcrumb trails, and event dates. These rich results stand out from standard blue links and consistently attract higher click-through rates.
Beyond rich results, schema markup helps Google understand the relationships between entities on your site - who wrote an article, what brand makes a product, where a business is located. This feeds into Google's Knowledge Graph and supports E-E-A-T signals, making it increasingly important for content quality signals as well as click-through rate.
How to Use the Schema Generator
Pick Your Schema Type
Select the schema type that matches your page from the grid at the top of the tool. Article for blog posts, FAQPage for pages with questions, Product for ecommerce, and so on.
Fill In the Fields
Complete the form fields for your chosen schema type. Required fields are clearly marked. The output panel updates live as you type so you can see the JSON-LD taking shape.
Check the Validator
The validation panel below the output shows any missing required fields or formatting issues. Fix any errors flagged before copying.
Copy and Paste
Click Copy to grab the generated JSON-LD and paste it into the head section of your HTML before the closing head tag. Use Test in Google to verify it in Google's Rich Results Test.
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Schema Markup Generator - FAQs
What is schema markup?
Schema markup is structured data added to a web page's HTML that helps search engines understand the content better. It uses a standardised vocabulary from schema.org and is typically formatted as JSON-LD. Google uses schema markup to generate rich results in search - things like star ratings, FAQ dropdowns, product prices, and breadcrumb trails that appear directly in search results.
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for schema markup. It goes in a script tag in your page's head section and does not require any changes to your visible HTML. It is cleaner and easier to manage than the older Microdata or RDFa formats.
Where do I paste the generated schema?
Paste the generated script tag into the head section of your HTML, before the closing head tag. In WordPress, use a plugin like Yoast SEO, Rank Math, or Insert Headers and Footers to add the code without editing theme files. In Shopify, add it through the theme editor or theme.liquid file.
How do I test my schema markup?
Copy your generated schema first, then click the Test in Google button to open Google's Rich Results Test. Select "Code snippet", paste your JSON-LD in, and run the test. You can also use the Schema Markup Validator at validator.schema.org for more detailed validation against the schema.org specification.
Can I add multiple schema types to one page?
Yes - most pages benefit from multiple schema types. A blog post might have Article schema, BreadcrumbList schema, and FAQPage schema all on the same page. Use the Add another type button in the generator to stack multiple schema types and get all the code in one block.
Does schema markup improve my Google rankings?
Schema markup is not a direct ranking factor, but it can significantly improve click-through rate by enabling rich results that stand out visually in search listings. Higher click-through rate is a positive signal to Google and can indirectly improve rankings over time. FAQ schema in particular can dramatically increase the amount of space your result takes up on the page.
Is this schema generator free?
Yes, completely free with no signup required. Generate schema markup for as many pages as you like.