Free E-E-A-T Checker - Score Your Content Out of 100
Check your content against all four E-E-A-T dimensions - Experience, Expertise, Authoritativeness, and Trustworthiness. Get a score out of 100, a detailed breakdown of where your signals are strong or weak, and specific priority actions to improve. No signup required.
What is E-E-A-T and Why Does It Matter?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google uses to assess the quality of content and the credibility of the people and sites producing it. Google's quality rater guidelines make clear that E-E-A-T is central to how human reviewers evaluate whether content deserves to rank.
E-E-A-T is not a single ranking signal - it is a collection of dozens of signals that together give Google confidence in a piece of content. Weak E-E-A-T does not mean a page will never rank, but strong E-E-A-T signals make it significantly more likely that content will rank well, maintain its position, and survive algorithm updates that tend to penalise low-quality content.
The framework matters most for YMYL (Your Money, Your Life) topics - health, finance, legal, and safety - but Google applies E-E-A-T evaluation to content across all topics. In 2022, Google added the first E (Experience) to what was previously E-A-T, placing new emphasis on first-hand, real-world experience as a distinct quality signal.
Experience
Direct, first-hand involvement with the topic. Did the author actually do, test, or live the thing they are writing about? Content from someone who has genuinely done something is treated differently to content that merely reports on it.
Expertise
Depth of knowledge and professional competence. Are credentials visible? Does the content reflect someone who genuinely knows this subject inside out, or does it skim the surface?
Authoritativeness
External recognition as a credible source. Authority is earned through citations, media mentions, industry recognition, and comprehensive topic coverage - not claimed through self-description.
Trustworthiness
The most important dimension according to Google. Transparency, accurate claims, visible contact information, HTTPS, privacy policies, and clear disclosure of conflicts of interest.
How to Use This E-E-A-T Checker
Paste Your Content
On the Content Analysis tab, paste your article or page content. This enables the automated content depth, readability, and AI content detection checks.
Complete the Checklists
Work through the Experience, Expertise, Authority, and Trust tabs. Each signal has a dropdown with options matching the scoring rubric. Be honest - the score is only useful if it reflects reality.
Calculate Your Score
Click Calculate E-E-A-T Score. Your overall score out of 100 appears with a full breakdown across all four dimensions and the content analysis.
Work Through Priority Actions
The tool generates specific priority actions ranked Critical, High, and Medium. Start with the Critical ones - these are the gaps with the most impact on how Google evaluates the content.
What This E-E-A-T Checker Analyses
Experience Signals
First-person accounts, original research, case studies with specific results, process documentation, and evidence of direct use. Scored out of 25.
Expertise Signals
Author credentials, technical depth, methodology transparency, data-backed claims, industry terminology, and author page quality. Scored out of 25.
Authoritativeness Signals
Inbound citations, press mentions, awards, speaker credentials, publications, topic coverage breadth, and Wikipedia presence. Scored out of 25.
Trustworthiness Signals
Contact information, privacy policy, HTTPS, editorial standards, transparency, verified reviews, accurate claims, and disclosure practices. Scored out of 25.
Content Depth Analysis
Word count assessment, Flesch readability score, heading structure, list and table usage, internal and external link counts, and image alt text.
AI Content Detection
Scans for generic phrasing, lack of specifics, hedging language overload, repetitive thesis restatement, and absence of authorial voice. Produces a four-level assessment.
E-E-A-T Checker - FAQs
Is E-E-A-T a direct Google ranking factor?
E-E-A-T is not a single algorithmic ranking factor that can be directly measured or gamed. It is a quality framework that Google's human quality raters use to evaluate content, and those evaluations inform how Google's algorithms are trained and refined. Content that scores well on E-E-A-T signals tends to rank better and withstand algorithm updates, while content that scores poorly is more vulnerable to being downranked. Think of it as a quality framework rather than a switch you can flip.
Which E-E-A-T dimension is most important?
Google's Quality Rater Guidelines are explicit that Trustworthiness is the most important dimension. A page can have impressive expertise and authority signals but if it has major trust issues - no HTTPS, no contact information, no transparent sourcing - those issues will significantly outweigh the positives. For most sites, trust signals are also the most straightforward to fix, which is why the tool flags trust issues as Critical actions first.
How is the score out of 100 calculated?
Each of the four E-E-A-T dimensions is scored out of 25, giving a base total of 100 from the checklists. The content analysis adds up to 10 bonus points based on word count, readability, structure, and AI content assessment, capped at a maximum of 100. The checklist scores reflect the exact scoring rubric from Google's E-E-A-T framework - each signal has a defined point value based on its relative importance.
What score should I be aiming for?
A score of 70 or above indicates strong E-E-A-T signals. Scores between 50 and 70 are reasonable for most content but have specific gaps worth addressing. Anything below 50 suggests significant quality gaps that are likely affecting performance in search. Most well-optimised content from established authors with good site infrastructure scores between 65 and 80. Scoring above 85 requires genuine external authority signals like press mentions and inbound citations from respected sources.
Does E-E-A-T apply to all types of content?
Yes, but the stakes vary significantly by topic. Google applies its strictest E-E-A-T evaluation to YMYL (Your Money, Your Life) content - health, medical, financial, legal, and safety topics - because errors here can cause real harm. For other topics the threshold is lower, but E-E-A-T signals still matter for ranking. If your content is in a YMYL category, you should weight Trustworthiness and Expertise even more heavily than the default scoring suggests.
Can AI-generated content score well on E-E-A-T?
Google has stated that it does not penalise AI-generated content per se - what it penalises is low-quality, unhelpful content regardless of how it was produced. The problem with unedited AI content is that it almost always lacks the Experience and Expertise signals that E-E-A-T rewards - no first-hand accounts, no original data, no authorial voice, no real credentials behind it. AI content that has been substantially edited and enriched with genuine expertise and first-person insight can score reasonably well. AI content that has been published without meaningful human input typically scores very poorly on Experience and Expertise.
Is this E-E-A-T checker free?
Yes, completely free with no signup required. Everything runs in your browser - no content or checklist data is sent to any server. Use it as many times as you like for any piece of content.