01 Content Input URL or paste

URL

OR PASTE MANUALLY

E Experience Signals 25 points

First-hand knowledge and direct involvement. AI platforms increasingly distinguish between content that reports on a topic and content from someone who has actually done it.

First-person accounts

"I tested...", "We implemented..." - present and specific vs generic

Original research or data

Original studies, surveys, experiments, or proprietary data not available elsewhere

Case studies with specific results

Detailed case studies with numbers, timelines, and measurable outcomes

Screenshots, photos, or evidence of direct use

Authentic visual evidence of actual use vs stock or generic imagery

Specific examples from personal experience

Specific and unique examples vs generic or vague references

Demonstrations of process

Step-by-step walkthrough of an actual process the author performed

E Expertise Signals 25 points

Demonstrated knowledge depth and professional competence. Does the content reflect someone who genuinely knows this subject inside out?

Author credentials visible

Bio, degrees, certifications, or relevant experience listed on the page

Technical depth appropriate to topic

Content goes beyond surface-level - covers nuance, edge cases, and limitations

Methodology explanation

How conclusions were reached - methods, frameworks, or approaches explained

Data-backed claims

Statistics and research citations supporting key claims

Industry-specific terminology used correctly

Accurate specialised language used naturally, not forced or misapplied

Author page with professional background

Dedicated author page with detailed biography and professional history

A Authoritativeness Signals 25 points

Recognition by others as a credible source. Authority is earned externally - it is what others say about you, not what you say about yourself.

Inbound citations from authoritative sources

Other reputable sites link to or cite this content

Author quoted or cited in press or media

Media mentions, journalist quotes, or industry publication features

Industry awards or recognition

Relevant awards, certifications, or professional recognition mentioned

Speaker credentials

Listed as a speaker at conferences or industry events

Published in respected outlets

Content published or syndicated in peer-reviewed or tier-1 industry publications

Comprehensive topic coverage

Site covers this topic thoroughly across multiple pages, not just this one article

Brand mentioned on Wikipedia or encyclopedic references

Brand or author referenced on Wikipedia, Wikidata, or similar authoritative directories

T Trustworthiness Signals 25 points

Trustworthiness is the most important E-E-A-T dimension according to Google's Quality Rater Guidelines. These are signals that your site and content are transparent, accurate, and reliable.

Contact information visible

Physical address, phone number, or email accessible on the site

Accessible privacy policy on the site

Accessible terms of service on the site

HTTPS with valid certificate

Site loads securely over HTTPS with a valid SSL certificate

Editorial standards or corrections policy

Documented editorial policy, fact-checking process, or corrections policy

Transparent about business model and conflicts

Clear disclosures about how the site makes money and any conflicts of interest

Reviews and testimonials from real customers

Verified third-party reviews or genuine customer testimonials

Accurate claims - no misinformation detected

All claims appear accurate and well-supported by evidence

Clear affiliate or sponsorship disclosures

Affiliate links, sponsored content, or paid partnerships are clearly disclosed

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Enter a URL to fetch a page automatically, or paste content manually. Then complete any checklist signals that require manual assessment and click Calculate.

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